Multi-disciplinary Creative Specializing in Product Design, Graphic Design and Commercial Photography.
NINGEN Group:
The Startup That’s Changing
Customer Experience
About the client
NINGEN is a “nearshore value-sourcer” created in June 2022. It operates in the outsourced Customer Experience sector.
NINGEN specializes in the innovation and digitalization of the Customer Experience.
NINGEN positions itself as a global operator that supports companies in the implementation, optimization and transformation of their customer base.
Services
Filmmaking, art direction, animation design, creative scripting, color grading
Timeline
⏱️25 Days
Team
About the project
A Visual Representation with Substance
As part of the StartupAct Label, NINGEN, amongst other small companies, had to submit a portfolio that consisted of three key projects: a pitch deck of the company’s mission and its unique value proposition (UVP), a demo that represented its product and a promotional video that documents its journey, team and vision.
I had the honor of directing the video in collaboration with a talented team member. I took the responsibility of working on the script, filming, art direction as well as the color grading and sequence animations.
Art Direction
Challenging the traditional without breaking it
I decided to approach the production of the promo in an unconventional manner, instead of making it with the traditional way of static shots, high-paced narrative and complex storytelling, I decided to go in the direction of a documentary art style with a lucid narrative and a cinematic approach. The focus is on the CEO’s interview as an audio-visual backstory along with shots that complements the words spoken
Result and impact
Here is some of the metrics that I could get hold of since most of it is under a non disclosure agreement.
52%
Increase in brand perception
100%
Success in original campaign goal
27%
Increase in product adoption
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